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Hi! I'm Skye.

I build software and sometimes write about it, here.

I run Moon Tech Software, a New York based software studio. Currently I'm working on Swift Starter Kits, a fully-loaded SwiftUI starter kit for bootstrapping iOS apps, and FlyerFalcon, a web based tool for locally advertising your business with generated paper flyers.

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Latest Articles

When in doubt, just do marketing.

I'm at a fork in the road, where I could do more product work, or I could create web pages to get more traffic.

Feature Images Are Done. Also, Phoenix is Dope.

I've had several starts and stops with various web frameworks over the years. Phoenix is my favorite by far.

Love Hate Relationship with Modern Computing

In terms of moral, felt very unproductive today. I've noticed steep drops in energy after two intense work days...

SEO As I Understand It

I've found the fish, I just need to build the net.

A Short Term Marketing Checklist

A few weeks back, I spoke about a new project that I've been working on called FlyerFalcon. I'd like to discuss how I'm thinking about product development these days...

Perfectionism is a Bootstrapper's Worst Nightmare

I've been feeling pretty burnt out. Not because I don't love what I do, but because I just care so darn much...

I started building something new

In August I started building something new. It started as a small side project while learning a new stack...

Things you shouldn't do when building a startup

I made some mistakes and you should too

Improving my sales funnel with product usage videos

I started using a tool called Screen Studio, which makes visually appealing desktop screen recordings easy to produce.

Minimizing product scope, focusing on product improvement

I'm working through Firebase and RevenueCat SDK removal, making the kit more focused and flexible, with emphasis on UI.

Read all articles on the blog.