Earlier today I discussed the short-term content creation plan that I have for FlyerFalcon. My goal is to provide a foundational set of webpages that thoroughly signal what problems are solved and the value of what’s being provided – for both potential customers and search engines.
You see, this is my first foray into search engine optimization and trying to capture known web traffic with a solution to a problem that I hope people will pay for. I’ve found the fish, I just need to build the net.
Today, I got an in-progress aggregate feature page in place, which lists everything that FlyerFalcon does, and for each feature, links to a dedicated page that goes discusses it in depth. This gives me much more real-estate to build more organic keywords, increasing the surface area of terms that I could rank for in search engines.
When hyper-specific search queries like “paper flyer maker with qr codes” show up, I’ll be there, ready and waiting with a page dedicated completely to how FlyerFalcon includes a QR generator as part of the flyer creation process.
Or the phrase “tear off tabs paper flyer”, oh yeah, we got flyer templates for that too, it’ll take 5 seconds to make one.
I’ll finish up that /features page tomorrow, then get started on the /features/* subpages.