Searching for the largest bang for my buck of what to spend time on next for FlyerFalcon. I’m at a fork in the road, where I could do more product work, or I could create web pages to get more traffic.
My plan was to work through a “features” page (which I finished yesterday), write snippets about everything the product offers, then create subpages that go into more depth about each topic. All in the name of keyword ranking, of course.
On the other hand I could do some product work, which is infinitely more fun, and is sorely needed. While the flyer builder works well enough, it’s got some rough edges. Plus, it desperately needs more flyer template options. The existing options (built for the MVP) are plain white, text only, with tabs + QR Codes.
The typography and layout from these templates are a step up from opening up a word doc and just throwing something together to hang around your neighborhood. Nothing wrong with this approach of course – heck, tons of folks seem to be doing just that to advertise their HandyMan or Moving services in lower Manhattan. It works for the right folks.
This is the exact usecase for FlyerFalcon. Aim to make it as easy to create flyers as writing a Google doc, combined with eye-catching and attractive premade templates for folks with zero interest in designing themselves. For a hyper-focused niche – like paper flyer creation for dog walking service businesses.
Bleh, it’s like I’m talking myself into doing product work. But I’m taking this as a sign that I should be marketing instead, since my engineering brain will always choose “build moar stuf”, over “find customers”, any day of the week. New mantra: When in doubt, just do marketing.